Seafish, the public body that supports the £10 billion UK seafood industry, has published research that found 55% of Brits wanted to eat more seafood.The research involved 2,047 UK adults and looked at consumer attitudes and behaviours regarding seafood. It was commissioned by the ‘State of the Nation’ as part of its work to increase further seafood consumption in the UK.
The research showed that only one third of Brits followed the NHS public health recommendation of eating two portions of fish a week. Also, the findings showed 70% of those who regularly bought fish thought sustainability was important.