Huge savings to be made when changing to frozen

New buying habits look set to stay as report shows that switching to frozen can save families up to £1,500 per year and almost halve levels of food waste.

A new study commissioned by Birds Eye and Iceland indicates the acceleration of frozen food’s revival during the UK lockdown is set to continue and create long-term changes in shopping habits.

More shoppers than ever have been drawn to the category since mid-March. The results of the exclusive study highlight ‘value for money’ and ‘reduction of food waste’ as two main reasons the popularity of the sector will continue.

Read more from British Frozen Food Federation…