New buying habits look set to stay as report shows that switching to frozen can save families up to £1,500 per year and almost halve levels of food waste.
A new study commissioned by Birds Eye and Iceland indicates the acceleration of frozen food’s revival during the UK lockdown is set to continue and create long-term changes in shopping habits.
More shoppers than ever have been drawn to the category since mid-March. The results of the exclusive study highlight ‘value for money’ and ‘reduction of food waste’ as two main reasons the popularity of the sector will continue.