A Frozen Food Revival Study indicates the changes in our shopping habits will be for the long term.
The latest study commissioned by Iceland and Birdseye shows new data for switching to frozen from fresh, can reduce food waste by 48 per cent. Lockdown has also given shoppers the time to reflect, with 47 per cent of those polled expressing they are far more conscious of the food that their household is wasting since March, with the figure rising to over half (54 per cent) of 18 – 24-year olds.