The British Frozen Food Federation (BFFF) celebrated its ‘outstanding’ year of growth during its annual luncheon (20 November), with the frozen food industry worth an estimated £8.5 billion.
Led by BFFF chair Nigel Broadhurst, a number of factors are said to have contributed to such growth, including: consumer confidence; product innovation and convenience; and its new marketing campaign ‘Fresh from the Freezer’.