Outstanding Growth for Frozen Food Industry

The British Frozen Food Federation (BFFF) celebrated its ‘outstanding’ year of growth during its annual luncheon (20 November), with the frozen food industry worth an estimated £8.5 billion.

Led by BFFF chair Nigel Broadhurst, a number of factors are said to have contributed to such growth, including: consumer confidence; product innovation and convenience; and its new marketing campaign ‘Fresh from the Freezer’.

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